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The SADA DNA

The SADA DNA is the expression of our essence, the manifestation of our way of being, thinking, and acting. It describes who we are and why we are always on the move, innovating, diversifying, and transforming. 

Header-Pessoas-Grupo-SADA
We're driven by creating a more equitable world

At Grupo SADA, we believe our essence is rooted in values that drive us to transform the world around us. Since our founding, we have been dedicated to creating a fair and sustainable society, placing diversity, innovation, and environmental responsibility at the core of our operations. 

 

We are a diversified, dynamic, and committed company

Commitment is the key word that defines our relationship with clients, employees, the environment, and society.
We put people at the heart of our actions, driven by purposes that inspire us to actively contribute to the collective well-being.

We strive for relevance and transformation

Our purpose is to generate a positive impact on the world by spreading quality information, promoting sports, and fulfilling our social and environmental responsibilities.

We believe in constant improvement

We believe in modern, efficient, and responsible management, ready to overcome challenges and adversities.

 

We move the present, believing in the future

We are facilitators of opportunities, carriers of goods, providers of information and solutions for the industrial sector, always acting with innovation and environmental awareness. With a presence in over 50 Brazilian cities and operations in four Latin American countries, we strive to be closer to people and their needs.

 

 

Our Mission

Our purpose is to improve the environment in which we live, exploring new horizons, innovating, and offering services and products in a sustainable way, inspiring individuals and being a valuable resource for society.

Our Vision

We strive to solidify our position as a national and Latin American reference in all sectors of the company, prioritizing the customer, respecting nature, and valuing our employees.

Our Values

 Efficiency  Innovation  Quality  Boldness  Responsibility  Creativity  Diversity